Advertisement-Its Impact on Seciety

Advertisement-Its Impact on Seciety

Written by Antora Dutta

Notes

• Various tricks are used for advertising which persuades the consumers that why they need the product which is being advertised. 

• Advertising can be used to generate awareness among public and can also be used to inform public about social events.

• It plays with the emotions of general public and encourages them to think that buying and depleting are the activities of life.

• Advertising increases consumption and production, which destroy the environment.

• Advertisement can create contentment but can also simultaneously create discontentment. 

source: http://www.theceoinsights.com/

Week 2

Research Proposal

Current topic: Is advertising harmful to society?

Advertising has grown to be an industry worth many billions of dollars across the world. Almost all public space has some advertisements in sight and all forms of media, from newspapers to the cinema, are also filled with advertisements. While this helps companies sell their products, and helps consumers to learn what is on offer, many believe that this huge amount of advertising can be harmful. It may make people want too much, or things that they cannot have, or it might make them feel inadequate when they don't have something. Research shows that children can be particularly open to these kinds of risk.

Guiding questions

• What is the main purpose of advertising?
• What media exposes people to ad most?
• How advertising affect our thoughts or behaviors?

Current thoughts

Advertising offers people various information about products and services and give them a chance to make a choice. 

Opposition

• Advertising can make people to misunderstand about particular services and products. 
• Advertising can provide wrong, distorted information to consumers.