Confirmation

  Advertising is helpful to society. First of all, by raising production and consumption, it invigorates the world economy. Advertisements courage people to spend their money on particular products or services, and people's consumption make companies to produce. This role of advertising can keep the market stable by circulating money continuously. Second, advertising is the great indicator that helps consumers to make choices. Many companies use commercials to appeal their products or services' own attraction. What consumers have to do is finding the products or services which they prefer among the advertisements given to them, That's all. Without advertisements, consumers would waste much time to make choices. Lastly, advertising can raise public awareness. I want to introduce the advertisement 'The Return of Dictator Ben Ali'. It starts with people who are staring at the poster of Tunisian dictator Ben Ali, the video shows people's anger toward him. Then, one man goes in front of the poster and ask why don't they get rid of that poster and rip it. The poster took away with people's strong consent, and there was another poster at back of the one of Ben Ali's. There was a catchphrase, "Beware, dictatorship can return. On October 23rd, VOTE". This campaign initiated few days before Tunisian election and played a great role in re-awaking people's political engagement. I think this can clearly show that advertisements can have a great influence to society in a good way.